BOOST LEVEL 42- CRITICAL CHOICE PART 2- LISTENING

Brands can influence our behavior beyond the _________.

• Point of sale
• Brand loyalty
• Purchase decision
• Brand image

Apple has been associated with being the brand for _________ people.

• Creative
• Tech-savvy
• Trendy
• Professional

When consumers choose brands, they are creating an _________.

• Identity
• Bond
• Trust
• Relationship

Nike is about _________ while Under Armour is about the underdog.

• Performance
• Comfort
• Style
• Durability

An attack on a brand someone identifies with is seen as an attack on _________.

• Themselves
• The company
• The product
• The community

Michael Platt's research showed that iPhone users had a brain empathy response towards Apple similar to their response to _________.

• Family
• Friends
• Celebrities
• Products

Samsung users showed a reverse empathy for _________ news.

• Apple
• Samsung
• Google
• Microsoft

Most people subconsciously choose brands for their _________ value.

• Self-expressive
• Monetary
• Functional
• Aesthetic

Brands have become _________ of our identity.

• Pillars
• Foundations
• Symbols
• Representations

In the past, institutions like the church and community were _________ systems for people.

• Support
• Guidance
• Instructional
• Regulatory