MARKETING 2

What is the definition of a niche market?

• A sub-group of consumers with similar characteristics in a specific market

• A large market that ignores specific market segments

• A group of consumers with common needs that a company decides to serve or sell to

• A narrow, smaller or more specific market segment

What is the main focus of product positioning?

• Analyzing how consumers perceive a product compared to others in the market

• Identifying the needs and desires of consumers

• Dividing the market into distinct groups of consumers

• Creating a unique selling point for a product

What is the purpose of market segmentation?

• To identify potential problems and find solutions

• To increase the probability of a successful marketing campaign

• To minimize the waste of resources

• To diversify and distribute market risks

What is the importance of having a Unique Selling Point (USP)?

• To identify gaps and new opportunities in the market

• To differentiate products and increase sales

• To minimize the waste of resources

• To diversify and distribute market risks

What is the process of dividing the market into distinct groups of consumers?

• Market segmentation

• Market targeting

• Market positioning

• Market research

What is the purpose of a market study?

• To identify potential problems and find solutions

• To increase the probability of a successful marketing campaign

• To understand consumer needs and satisfaction levels

• To predict future market trends

What is the main focus of product positioning?

• Analyzing how consumers perceive a product compared to others in the market

• Identifying the needs and desires of consumers

• Dividing the market into distinct groups of consumers

• Creating a unique selling point for a product

What is the definition of a market objective?

• A sub-group of consumers with similar characteristics in a specific market

• A large market that ignores specific market segments

• A group of consumers with common needs that a company decides to serve or sell to

• A narrow, smaller or more specific market segment

¿Cuál es el propósito de la investigación de mercado?

• Obtener información actual sobre la actividad en el mercado

• Identificar las necesidades y deseos del consumidor

• Medir la eficacia de una estrategia de marketing

• Todas las anteriores

¿Cuál es uno de los métodos de investigación de mercado primaria?

• Encuestas

• Análisis de mercado

• Publicaciones académicas

• Artículos periodísticos