Digital Marketing Midterm

Digital Marketing Midterm

University

46 Qs

quiz-placeholder

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Digital Marketing Midterm

Digital Marketing Midterm

Assessment

Quiz

Specialty

University

Practice Problem

Hard

Created by

BRITNEY WYATT

Used 2+ times

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46 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

URL is an acryonym for

Uniform Resource Locator

Unattached Requisition License

Unifide Research Link

Utility Return Limit

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What enables a website to recognize a computer as a return visitor (as opposed to a first-time visitor)?

The IP address

The computer configuration

A cookie

The computer's physical location

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a dynamic language?

JAVA

Perl

PHP

HTML

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The AIDA model states that the process of creating a customer follows these four steps:

Awareness → Interest → Desire → Action

Awareness → Intensity → Demonstration → Anticipation

Anticipation → Interest → Determination → Activity

Aspiration → Innovation → Desire → Activation

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT an aspect of successful websites?

Generate traffic

Create captivating design

Drive conversions

Maximize revenue

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT an example of direct traffic?

Someone opens the company’s app on their smartphone

Someone clicks on a bookmark from his/her browser

Someone types in the URL of a website into the browser address bar

Someone types the name of a website into a search bar and clicks the first link on the search engine results page

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Unpaid referral traffic is traffic that comes from:

Banner ads

Bots and web crawlers

LInks from other websites that are paid under the table

Links from other websites that are not paid for

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