What does consumer behavior refer to?

Consumer Behavior Quiz | Marketing Module-2

Quiz
•
Business
•
University
•
Hard
Dhruv Agarwal
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The study of how individuals make purchasing decisions
The process of producing goods for consumers
The analysis of competitors' strategies
The study of economic trends
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is NOT a component of consumer behavior?
Market research
Supply chain management
Purchase decisions
Psychological factors
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
How do psychological factors influence consumer behavior?
They relate to an individual's motivation, perception, and attitude
They include cultural and social influences
They pertain to personal income and resources
They involve external environmental factors
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which factor refers to an individual's tendency to select, organize, and interpret information in a way that supports their existing beliefs or values?
Selective perception
Selective attention
Selective exposure
Selective retention
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
When does post-purchase dissonance occur in the buying process?
After problem recognition but before information search
After the purchase decision has been made
After the evaluation of alternatives
After the information search but before problem recognition
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the role of social factors in consumer behavior?
They include personal beliefs and values
They involve the influence of family, friends, and social networks
They relate to lifestyle choices and individual preferences
They pertain to the economic situation of the consumer
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which external factor is NOT considered an influence on consumer behavior?
Technological advancements
Cultural norms
Economic conditions
Personal values
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