Consumer Behavior Quiz | Marketing Module-2

Consumer Behavior Quiz | Marketing Module-2

University

10 Qs

quiz-placeholder

Similar activities

Midterm Quiz#1

Midterm Quiz#1

University

15 Qs

MGT 2013 -  Principle of Marketing (Chapter 1)

MGT 2013 - Principle of Marketing (Chapter 1)

University

10 Qs

YS > Dig Mkt > Ch2: Digital consumer

YS > Dig Mkt > Ch2: Digital consumer

University

9 Qs

4. MKT 201 - Chapter 5 - Consumer Markets and Buyer Behavior

4. MKT 201 - Chapter 5 - Consumer Markets and Buyer Behavior

University

13 Qs

Consumer Behaviour

Consumer Behaviour

University

11 Qs

MOTIVATION CONSUMER BEHAVIOUR

MOTIVATION CONSUMER BEHAVIOUR

University

14 Qs

Consumer Decision Journey

Consumer Decision Journey

University

13 Qs

PESTEL Analysis Quiz

PESTEL Analysis Quiz

University

10 Qs

Consumer Behavior Quiz | Marketing Module-2

Consumer Behavior Quiz | Marketing Module-2

Assessment

Quiz

Business

University

Hard

Created by

Dhruv Agarwal

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What does consumer behavior refer to?

The study of how individuals make purchasing decisions

The process of producing goods for consumers

The analysis of competitors' strategies

The study of economic trends

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is NOT a component of consumer behavior?

Market research

Supply chain management

Purchase decisions

Psychological factors

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

How do psychological factors influence consumer behavior?

They relate to an individual's motivation, perception, and attitude

They include cultural and social influences

They pertain to personal income and resources

They involve external environmental factors

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which factor refers to an individual's tendency to select, organize, and interpret information in a way that supports their existing beliefs or values?

Selective perception

Selective attention

Selective exposure

Selective retention

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

When does post-purchase dissonance occur in the buying process?

After problem recognition but before information search

After the purchase decision has been made

After the evaluation of alternatives

After the information search but before problem recognition

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the role of social factors in consumer behavior?

They include personal beliefs and values

They involve the influence of family, friends, and social networks

They relate to lifestyle choices and individual preferences

They pertain to the economic situation of the consumer

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which external factor is NOT considered an influence on consumer behavior?

Technological advancements

Cultural norms

Economic conditions

Personal values

Create a free account and access millions of resources

Create resources
Host any resource
Get auto-graded reports
or continue with
Microsoft
Apple
Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?