Key Terms, Marketing 2

the URL that is used to navigate to a website. It usually ends
in an extension such as .com, .net, .org, or .co.

• Lead

• Domain Name

• SEO

• Backlink

The main page of a website. It is the first page shown in a web browser when
an application starts up or when someone types in a company's domain name.

• About Page

• Contact Page

• Homepage

• Domain Name

A webpage containing general information about the person or organization
that is responsible for creating and maintaining a particular website. It usually
includes a description of the company's history and its mission or purpose.

• About Page

• Contact Page

• Homepage

• Domain Name

A webpage that describes a product or service offered by a company and
defines the features, benefits, and uses of it. This page will vary significantly
depending on the type of business.

• About Page

• Contact Page

• Homepage

• Products or Service Page

A webpage for visitors to contact the organization or individual behind a
website. It normally includes the organization's contact information, plus a
contact form where visitors can send a message

• About Page

• Contact Page

• Homepage

• Products or Services Page

The strategies a business uses to promote its products and services to
make customers aware of them.

• Call to Action

• Lead

• Marketing

• Traffic

A person or company that is interested in purchasing a product or service
from a business in the future, or in other words, a potential customer.

• SEO

• Guest Post

• Visitor

• Lead

Any material that a person or company publishes on the web, including
blog posts, articles, photos, videos, music, podcasts, and more.

• SEO

• Domain Name

• Online Content

• Traffic

The process of publishing content online in order to create awareness of a
business' products and services and attract potential customers.

• Call to Action

• Online Content Marketing

• Leading

• Trafficking

Physical written, graphic, or printed materials that a business uses to
create awareness for its products and services, including signs, posters,
flyers, business cards, and more

• SEO

• Referral Traffic

• Online Marketing

• Promotional Materials