What is the purpose of market research?

Market Research Quiz

Quiz
•
Social Studies
•
12th Grade
•
Medium
Natalia Voronina
Used 2+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To identify consumer needs and wants
To predict future trends
To reduce the risk of product failure
All of the above
2.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Which method of market research collects first-hand information?
Surveys
Interviews
Focus groups
Observations
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main advantage of surveys in primary market research?
They can collect lots of data in a short period of time
They provide detailed information about opinions and perceptions
They measure the reaction of customers to a new product
They allow researchers to see exactly how people behave in a specific situation
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which method of market research involves a conversation between an interviewer and an interviewee?
Surveys
Interviews
Focus groups
Observations
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main limitation of focus groups in primary market research?
Opinions of a small number of individuals may not represent the whole market
Participants may not be completely honest
Each participant has to be compensated
All of the above
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which method of market research involves carefully watching people's behavior in a specific situation?
Surveys
Interviews
Focus groups
Observations
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main advantage of secondary market research?
It is quicker and cheaper than primary research
It provides up-to-date information
It provides information not available to competitors
All of the above
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