Market Research Quiz

Market Research Quiz

12th Grade

10 Qs

quiz-placeholder

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Market Research Quiz

Market Research Quiz

Assessment

Quiz

Social Studies

12th Grade

Medium

Created by

Natalia Voronina

Used 2+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of market research?

To identify consumer needs and wants

To predict future trends

To reduce the risk of product failure

All of the above

2.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Which method of market research collects first-hand information?

Surveys

Interviews

Focus groups

Observations

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main advantage of surveys in primary market research?

They can collect lots of data in a short period of time

They provide detailed information about opinions and perceptions

They measure the reaction of customers to a new product

They allow researchers to see exactly how people behave in a specific situation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which method of market research involves a conversation between an interviewer and an interviewee?

Surveys

Interviews

Focus groups

Observations

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main limitation of focus groups in primary market research?

Opinions of a small number of individuals may not represent the whole market

Participants may not be completely honest

Each participant has to be compensated

All of the above

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which method of market research involves carefully watching people's behavior in a specific situation?

Surveys

Interviews

Focus groups

Observations

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main advantage of secondary market research?

It is quicker and cheaper than primary research

It provides up-to-date information

It provides information not available to competitors

All of the above

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