DCM 1.4

Which of the following is NOT a tangible product?

• Car
• Computer
• Mobile Phone
• Warranty

When a customer buys a car, what is the core benefit they are seeking?

• The brand of the car
• The color of the car
• Speed and convenience
• The warranty provided

Which level of product benefit includes aspects like packaging and brand name?

• Core product benefit
• Actual product benefit
• Augmented product benefit
• None of the above

What is the primary purpose of the augmented product benefit?

• To provide basic value to the customer
• To provide tangible aspects of the product
• To offer additional consumer services and benefits
• None of the above

When F&N Foods introduces a new Yuzu juice flavor alongside its existing flavors, it is an example of:

• Product line stretching
• Product line filling
• Brand positioning
• Quality assurance

What primarily describes the appearance of a product?

• Design
• Quality
• Features
• Style

A product's durability, reliability, and ease of operation determine its:

• Design
• Style
• Features
• Quality

Which of the following is NOT a function of packaging?

• Informing customers
• Attracting customer attention
• Meeting legal requirements
• Improving product design

Where do brands primarily exist?

• In factories
• In stores
• In advertisements
• In the minds of consumers

What is the primary role of labels?

• Packaging the product
• Improving product quality
• Identifying and describing the product
• Increasing product cost