CC unit 3

CORPORATE COMMUNICATION IN BRAND PROMOTION:

• ADVERTISING
• SALES PROMOTION
• PERSONAL SELLING
• ALL OF THE ABOVE

Ultimate goal of marketing is to deliver value to _____________ to satisfy their needs and wants.

• Organisation
• Consumer
• Extrenal factor
• Customer

Funds flow statement is also known as __________.

• Statement of sources and uses of funds
• Statement of sources and application of funds
• Statement of funds flow
• All of the above

One of the key tasks of modern day marketing is to make the customers ______ & _______ their purchase behavior.

• Loyal, reinforce
• Interest, Reinforce
• Loyal, Interest
• Knowledge,awarness

The first task of any advertising is to make the audience ________ of the availability of the product or service and to explain exactly what it is.

• Positive
• Attitude
• Aware
• None

The stakeholders strongly believe that the organization is responsible for the crisis. For example, theft, no supply, quality issues, etc.

• Victim Crisis
• Accident Crisis
• Preventable Crisis
• None

Generating Awareness also known as Informing

• yes
• no

The advertisment are bought out for a causes like women trafficking, child labour and other critical issues in a society

• Public service advertising
• local advertising
• Social advertising
• None

Which is a marketing activity that is designed to increase sales, encourage customer loyalty, or generate brand awareness.

• sales promotion
• Advertisment
• Publicity
• None

Creating Favorable Attitude also known as atheism for Attitude Formation

• Yes
• No