Revman - Strategic Pricing

Revman - Strategic Pricing

University

15 Qs

quiz-placeholder

Similar activities

Retail and Service Marketing Quiz

Retail and Service Marketing Quiz

University

20 Qs

Marketing Ethics

Marketing Ethics

University

18 Qs

Tariff & Pricing

Tariff & Pricing

University - Professional Development

10 Qs

FACTORS AFFECTING PRICING

FACTORS AFFECTING PRICING

University

10 Qs

FMbaba_Chapter09

FMbaba_Chapter09

University

10 Qs

6. Tourism Marketing Mix - The 7 Ps of Success

6. Tourism Marketing Mix - The 7 Ps of Success

University

20 Qs

Leadership Pricing

Leadership Pricing

University

15 Qs

The Role of Pricing in Marketing Strategy

The Role of Pricing in Marketing Strategy

University

15 Qs

Revman - Strategic Pricing

Revman - Strategic Pricing

Assessment

Quiz

Business

University

Medium

Created by

Redha Widarsyah

Used 3+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the definition of price?

The amount of money charged for a product

The value placed by a firm on its products and services

The cost incurred by a seller to produce a product

The perceived benefit gained by a buyer

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main challenge in capturing value from customers?

Different abilities to pay

Different preferences

Different intended uses

All of the above

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of strategic pricing?

To maximize profit

To justify prices in terms of customer economics

To align pricing with value delivered and cost to serve

All of the above

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the practice of selling the same good to different groups of buyers at different prices called?

Price parity

Price transparency

Price integrity

Price discrimination

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the concept of value in pricing?

The amount of money charged for a product

The value placed by a firm on its products and services

The perceived benefit gained by a buyer

The cost incurred by a seller to produce a product

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the break-even point?

The point at which a firm's revenues exceed its expenses

The point at which a firm's expenses exceed its revenues

The point at which a firm's revenues exactly equal its expenses

The point at which a firm's expenses exactly equal its revenues

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is cost-based pricing?

A pricing philosophy that involves summing product costs incurred with a desired profit

A pricing strategy that involves setting prices based on competitors' prices

A pricing strategy that involves setting prices based on customer perceptions of value

A pricing strategy that involves setting prices based on the cost of production

Create a free account and access millions of resources

Create resources
Host any resource
Get auto-graded reports
or continue with
Microsoft
Apple
Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?