Visual Culture - Pathways Unit 6

What is an example of a visual symbol that is not universal?

• Hand gesture for 'me'

• Pointing at the nose

• Using the color green for money

• Using the color blue for money

Why did the newspaper in South Africa prefer the color blue for the business section?

• Blue is a universal color for money

• Not every country has green money

• Blue has positive connotations in all countries

• Green has negative connotations in all countries

In which culture does the color red have negative connotations?

• Western culture

• Chinese culture

• Arabic culture

• Spanish culture

What is the preferred color for negative values in Chinese stock market charts?

• Green

• Red

• Blue

• Yellow

What type of typefaces do Arabs prefer in typography?

• Rounded corners

• Blade-like typefaces

• Bold and italic typefaces

• Script typefaces

What is the orientation of Arabic writing and reading?

• Left to right

• Right to left

• Top to bottom

• Bottom to top

Why do different publications within the same company often need different visuals for the same stories?

• To confuse the readers

• To save costs on visuals

• To cater to different cultural preferences

• To experiment with different visual styles

What parallelism did Alberto Lucas López notice between Chinese characters and Chinese visuals?

• Both use bright colors

• Both have simple symbols

• Both have complex symbols with many elements

• Both use minimalistic designs

What is the difference in sports reporting between Brazil and the United States?

• Brazil focuses more on data

• The United States focuses more on data

• Both countries focus equally on data

• Neither country focuses on data

What did Nick Mrozowski bring to his job in Portugal?

• American design preferences

• Portuguese design preferences

• No design preferences

• Data analysis skills