Media Effects 1

Which media effects theory was developed in the 1930s and thought to inject messages into a passive audience?

• The injection theory

• The hypodermic needle model

• The Nazi propaganda model

• The Big Brother theory

Which theory suggests that repeated exposure to the same message will have an effect on the audience's attitudes and values?

• Two Step Flow Theory

• Cultivation Theory

• Passive Audience Theory

• Reception Theory

What is it called when the audience becomes less and less shocked when exposed to violent media?

• desensitisation

• accumulation

• reactive pacification

• cumulative cultivation

Which theory argues that messages in the media are filtered through opinion leaders?

• Cultivation Theory

• Hypodermic needle theory

• Reception theory

• Two Step Flow theory

Which audience theory treats the audience as couch potatoes who just believe all of the messages and values being projected?

• Active audiences

• Passive audiences

Which audience theory stems from Maslow's Hierarchy of Needs and suggests that audiences actively choose media based on decisions they make about their social and cultural surroundings as well as their needs?

• Reception theory

• Uses and Gratifications theory

• Two Step Flow theory

• Cultivation theory

Who came up with the Uses and Gratifications model in 1975?

• Bulmer and Cats

• Blumler and Katz

• Bloomer and Fatz

• Bulmers and Batz

Which of the following are uses/gratifications of the Uses and Gratification model?

• Surveillance

• Personal relationships

• Personal identity

• Diversion

Which theory argues that social and daily experiences can affect the way an audience receives a media text?

• Uses and Gratifications theory

• Cultivation theory

• Hypodermic needle theory

• Reception theory

Who is a prominent professor who developed Reception Theory

• Stuart Hall

• George Gerbner

• Elihu Katz

• bell hooks