
Principles of Marketing
Quiz
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Other
•
11th Grade
•
Easy
Jackie Gurnsey
Used 1+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the definition of marketing?
The process of managing financial transactions.
The process of promoting and selling products or services.
The process of manufacturing and producing goods.
The process of conducting scientific research.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the 4 P's of marketing?
Product, Price, Place, and Promotion
Product, Place, Promotion, and People
Price, Place, Promotion, and Publicity
Product, Price, Promotion, and Packaging
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is market segmentation?
The process of combining multiple markets into one group
The process of analyzing market trends and behaviors
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.
The process of targeting a single buyer with different needs
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a target market?
A target market is the total number of consumers in a particular industry.
A target market is a group of consumers who have already purchased a company's products or services.
A target market is a specific geographic location where a company operates its business.
A target market is a specific group of consumers or businesses that a company aims to reach with its products or services.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a marketing mix?
A marketing mix is a set of controllable marketing tools that a company uses to pursue its marketing objectives in the target market.
A marketing mix is a set of uncontrollable marketing tools that a company uses to pursue its marketing objectives in the target market.
A marketing mix is a set of financial tools that a company uses to pursue its marketing objectives in the target market.
A marketing mix is a set of promotional tools that a company uses to pursue its marketing objectives in the target market.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a marketing strategy?
A marketing strategy is a software tool that helps companies track their marketing campaigns.
A marketing strategy is a plan or approach that a company or organization uses to promote its products or services and achieve its marketing goals.
A marketing strategy is a financial plan that a company uses to manage its marketing budget.
A marketing strategy is a customer service approach that focuses on resolving customer complaints.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a marketing plan?
A marketing plan is a document that outlines a company's financial goals and objectives.
A marketing plan is a strategy used to increase a company's customer base.
A marketing plan is a document that outlines a company's human resources and staffing needs.
A marketing plan is a comprehensive document or blueprint that outlines a company's advertising and marketing efforts for a specific period of time.
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