Advertising Preliminary Examination

(T or F) According to Dr. Burden , advertising is the art of disseminating marketing information through various media of communication.

(T or F) Public service Announcements refers to advertisements which promote a message and do not feature a product.

(T or F) Humor Appeal is related to an individual's psychological and social needs for purchasing certain products and services.

(T or F) An advertising campaign is a marketing ad or a set of advertisements targeted at particular audience segments.

(T or F) Television commercials are an effective way for businesses to target a group of people based on location or similar tastes.

(T or F) Television is an advertising type emphasizes on enormous populace of different territories.

(T or F) An advertising appeal refers to the approach used to attract the attention of consumers and/or to influence their feelings toward the product, service, or cause.

(T or F) Personal appeal cause people to make purchases and include such aspects as recognition, respect, involvement, affiliation, rejection, acceptance, status, and approval.

(T or F) Personal Appeal is often used to good effect in advertising and marketing campaigns for beauty and health products including insurance.

(T or F) Masculine Feminine Appeal used in cosmetic or beauty products and also clothing.