Refreshing Week 2 materials

What is the definition of logistics strategy?

• The process of planning, implementing, and controlling the efficient and effective flow and storage of goods, services, and information from the point of origin to the point of consumption to meet customer requirements.
• The process of designing, managing, and improving the movement and storage of goods, services, and information from the source to the customer to satisfy customer needs.
• The process of developing, executing, and reviewing the movement and storage of goods, services, and information from the supplier to the customer to meet customer requirements.
• All of the above.

What are the four key elements or steps of developing a logistics strategy?

• Vision, mission, goals, and objectives; situational analysis; strategic options; and evaluation, selection, implementation, and monitoring.
• Strengths, weaknesses, opportunities, and threats; objectives, strategies, and tactics; action plans; and feedback and control.
• Analysis, design, development, and evaluation; inputs, processes, outputs, and outcomes; resources, activities, products, and impacts; and indicators, targets, measures, and results.
• None of the above.

What are the factors that influence the choice of a logistics strategy?

• Customer needs, market conditions, industry trends, technological developments, and environmental issues.
• Cost, quality, speed, flexibility, and innovation.
• Differentiation, low cost, responsiveness, and reliability.
• Customer satisfaction, market share, profitability, and growth.

What are the competitive priorities that a logistics strategy should align with?

• Customer needs, market conditions, industry trends, technological developments, and environmental issues.
• Cost, quality, speed, flexibility, and innovation.
• Differentiation, low cost, responsiveness, and reliability.
• Customer satisfaction, market share, profitability, and growth.

What are the competitive advantages that a logistics strategy should support?

• Customer needs, market conditions, industry trends, technological developments, and environmental issues.
• Cost, quality, speed, flexibility, and innovation.
• Differentiation, low cost, responsiveness, and reliability.
• Customer satisfaction, market share, profitability, and growth.

What are the competitive objectives that a logistics strategy should achieve?

• Customer needs, market conditions, industry trends, technological developments, and environmental issues.
• Cost, quality, speed, flexibility, and innovation.
• Differentiation, low cost, responsiveness, and reliability.
• Customer satisfaction, market share, profitability, and growth.

What is an example of a company that uses a logistics strategy based on speed, flexibility, and responsiveness?

• Zara
• Amazon
• Coca-Cola
• Toyota

What is an example of a company that uses a logistics strategy based on customer-centricity, variety, and innovation?

• Zara
• Amazon
• Coca-Cola
• Toyota

What is an example of a company that uses a logistics strategy based on customer satisfaction, market share, and growth?

• Zara
• Amazon
• Coca-Cola
• Toyota

What is an example of a company that uses a logistics strategy based on quality, reliability, and continuous improvement?

• Zara
• Amazon
• Coca-Cola
• Toyota