Brand equity

Brand equity

University

16 Qs

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Brand equity

Brand equity

Assessment

Quiz

Other

University

Hard

Created by

Heba Rashed

Used 9+ times

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16 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

Branding is all of the following except

Brand Mantra and Promise

Branding Tools (Logo/Name/Slogan/Color/Etc.

Brand Positioning

Advertising

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Branding is defined as: The ______ process of shaping the perceptions that consumers have about your company/product/service

3.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

The secret to the success of a brand is

Consistency

Authenticity

Matching with customer needs

All of the above

4.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

There is only one single way to do branding

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Which of the following cannot be branded?

People

Services

Goods

Ideas

Everything can be branded

6.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

All of the following are branding tools except

Logo

Slogan

Color

Font

Targeting

7.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

To be successful in branding you must thoroughly understand

The customer segment

The value proposition

The competitors' offering

A, B, and C

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