Brand equity

Branding is all of the following except

• Brand Mantra and Promise

• Branding Tools (Logo/Name/Slogan/Color/Etc.

• Brand Positioning

• Advertising

Branding is defined as: The ______ process of shaping the perceptions that consumers have about your company/product/service

The secret to the success of a brand is

• Consistency

• Authenticity

• Matching with customer needs

• All of the above

There is only one single way to do branding

• True

• False

Which of the following cannot be branded?

• People

• Services

• Goods

• Ideas

• Everything can be branded

All of the following are branding tools except

• Logo

• Slogan

• Color

• Font

• Targeting

To be successful in branding you must thoroughly understand

• The customer segment

• The value proposition

• The competitors' offering

• A, B, and C

A good brand name is all of the following EXCEPT

• Memorable

• Has meaning

• Easy to spell

• Local

• All of the above

All of the following are steps of Brand planning accept:

• Measure & Interpret Performance

• Grow & Sustain Equity

• Identify and develop a plan

• Desiging social media content

The relationship between the customer and the brand is measured through

• Brand resonance

• Brand image

• Brand salience

• Brand association