4 Ps of marketing

What is the difference between advertising and sales promotion?

• Advertising is traditional, sales promotion is digital

• Advertising focuses on long-term brand building, sales promotion focuses on short-term sales

• Advertising is more expensive, sales promotion is cheaper

• Advertising targets businesses, sales promotion targets consumers

Which stage of the product life cycle is characterized by fast growing sales and rise in capacity utilisation?

• Development

• Introduction

• Growth

• Maturity

Which element of the marketing mix is concerned with bringing the product or service to the consumer?

• Price

• Product

• Promotion

• Place

What are the distribution channels used by B&Q, McDonalds, Coca-Cola, and Apple?

• Agents, Wholesalers, Distributors, Retailers

• Advertising, Personal Selling, Sales Promotion, PR

• B2B, B2C

• Intensive Distribution, Selective Distribution, Exclusive Distribution

What is the distribution strategy used for higher priced items that are sold at a single outlet?

• Intensive Distribution

• Selective Distribution

• Exclusive Distribution

• Extension

Which of these is a pricing strategy?

• Cost-based pricing
• Product-based pricing

• Customer-based pricing

• Market-based pricing

The elements of the promotional mix are: Advertising, Personal Selling, Sales Promotion, Public Relations, Direct Marketing and (a)