EM CSS 10-PM QUIZ

What is customer value?

• It is what the company would like to achieve.

• It is defined as the difference a customer would get from purchasing a certain product.

• It is the list of strengths and weaknesses of a customer.

• It is the buying capacity of a client for a product.

Who are your customers?

• They do not patronize your products.

• They are not interested in your products.

• They have a common need that can be addressed by your product.

• They have different preferences.

Which of the following can help in getting to know your primary target market?

• Know who your competitors are.

• Know who your suppliers are.

• Know who your employees are.

• Know who your customer's demographics.

Why is it important to know the USP?

• It helps competitors know the product's strengths and weaknesses.

• Customers can relate the product's features with other similar products.

• It helps the company to market and sell their products.

• It homogenizes the product with other brands.

n the given example, smartphones are able to stay competitive if it can surpass the latest model. What is the features that a smart phone can't stand out?

• Latest operating software

• Long battery life

• Affordable price range

• Poor quality

Which of the following conditions makes a product creative and innovative?

• It is a prototype

• It is copied from another idea

• It is developed differently

• It is fixed and stable

Which of the following makes a product sustainable for the future?

• It is durable

• It is expensive

• It is low cost

• It is upgradable

A mock-up or a test product is also known as ______________________.

• genotype

• model

• prototype

• style

In what stage does determining the potential customers comes into mind?

• Build

• Create

• Market

• Test

The term, “Unique Selling Proposition” or “USP” was created by __________.

• Rosser Reeves

• John Maynard Keynes

• Adam Smith

• Alfred Marshall