E-Commerce 12 - Ch. 9 Quiz

Which product is likely a counterfeit item not made by Canada Goose?

• Wind-breaker

• Raincoats

• Tents

• Ultra-lightweight items

Canada Goose is now produced in China to increase profit margins.

• True

• False

Which type of consumer product is the Trek Madone 9 Series an example of?

• Convenience

• Shopping good

• Specialty good

• Unsought good

The product mix typically consists of various product lines, which are groups of associated items.

• True

• False

Product line depth refers to the number of product lines a brand offers.

• True

• False

Answer explanation

Having a lot of product lines is referred to as "Product Line Breadth".

What constitutes a brand?

• URLs

• Logos and symbols

• Jingles

• All of these

Answer explanation

In addition, the brand name and slogans help to make up a brand.

Canada Goose and Lululemon must advertise extensively due to the lack of "word-of-mouth" promotion.

• True

• False

Answer explanation

Canada Goose and Lululemon do virtually no traditional types of advertising.

Which of the following was not a top Canadian brand in 2019?

• Royal Bank

• CIBC

• Brookfield

• Vancity Savings

The relationship between a product or service's benefits and its cost is known as:

• Brand loyalty

• Brand personality

• Perceived value

• Actual value

Which of the following is likely to offer the lowest price?

• Manufacturer brands

• Private-label brands

• Generic brands

• Home-made brands