PQ 3.2 SPORT FOR PROFIT

What is the primary motivation for those involved in for-profit sport?

• To make money

• To have fun

• To promote personal development

• To enhance physical fitness

What are the non-monetary motivations for individuals involved in sport?

• Enjoyment, personal development, physical fitness

• Making money, personal accomplishment, socializing

• Winning, personal accomplishment, physical fitness

• Enjoyment, socializing, making money

What are revenue streams in the business of sport?

• Various ways in which a professional sports team can earn money

• The money fans spend on tickets

• The sale of media coverage rights

• The sale of branded goods

What is the importance of winning in for-profit sports?

• Reinforces fan loyalty and increases revenue

• Enhances personal development and physical fitness

• Promotes socializing and enjoyment

• Raises funds for equipment and facilities

What is the main purpose of athlete endorsements?

• To transfer admiration into desire to purchase endorsed products

• To promote personal development and physical fitness

• To increase revenue for the team

• To enhance socializing and enjoyment

Who was the first athlete to earn more from endorsements than their salary?

• Michael Jordan

• LeBron James

• Sidney Crosby

• Maria Sharapova

Which athlete endorsement initiative featured the slogan 'I wanna be like Mike!'?

• Gatorade with Michael Jordan

• Nike with LeBron James

• Tim Hortons with Sidney Crosby

• Samsung with Maria Sharapova

Who was the second highest paid athlete in the world in 2013?

• LeBron James

• Floyd Mayweather

• David Beckham

• Roger Federer

Which tennis player ranked first in earnings from prize money, endorsements, and appearance fees?

• Maria Sharapova

• Serena Williams

• Li Na

• Mia Hamm

Why do amateur athletes struggle to gain sponsorships?

• They are not as recognizable as professional athletes

• They do not participate in popular sports

• They do not have endorsement deals

• They do not have a fan base