Ch01

Electronic commerce is the process of buying, selling, or exchanging products, services, or information via computer.

• True

• False

Buying an e-book from Amazon is an example of partial electronic commerce.

• True

• False

A brick-and-mortar organization performs its primary business offline, selling physical products by means of physical agents.

• True

• False

Selling and buying electronically can be either business-to-consumer or business-to-business.

• True

• False

Purchasing a computer from dell.com is an example of B2B commerce.

• True

• False

Net-a-Porter buying merchandise from its designers is an example of B2B commerce.

• True

• False

If a company purchases Godiva chocolates as gifts for its employees and has Godiva mail them directly to the recipient, the company is engaged in B2B2C.

• True

• False

Social networking is the execution of any Web 2.0 activity, such as blogging and/or having a presence in a social network.

• True

• False

A business model is a method of doing business by which a company can generate revenue to sustain itself.

• True

• False

A key success factor for Net-A-Porter is the ability to

• use IT for competitive advantage.

• buy what customers want from designers.

• provide products to a niche market.

• provide services at a lower cost.