Business - Data Collection Methods

Which of the following are considered as data collection methods?

• Techniques

• Sampling

• Sources

• Frequency

Explain Primary Data?

• Data collected first hand for a specific purpose
• Data collected in Primary School

• Collecting data for a specific purpose

Data which already exists and has been collected for different purposes and readily available.

Examples of primary data are

• Directories
• Focus Groups

• Online surveys

• Questionnaires

Quantitative data is conducted through art and graphic design

• TRUE

• FALSE

Qualitative data is expressed through words

• TRUE

• FALSE

We have researched four principles of data collection

Which two categories are all data sorted into

• Telephone interviews

• Structured

• Ethical

• Unstructured

Data ethics encompasses the moral obligations of gathering, protecting and using personally identifiable information (PII) and how it can affect individuals.

• TRUE

• FALSE

Which of the following are classed as Personally Identifiable Information (PII)

• Full name

• Previous Holidays

• Address

• Place of work

• Bank details