
CS 05 BBA SEM 3
Authored by N JIBIN
Computers
University
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 11 pts
What is the primary purpose of content mapping?
a) To increase website traffic
b) To create highly targeted, personalized content
c) To build brand awareness
d) To generate immediate sales
2.
MULTIPLE CHOICE QUESTION
30 sec • 8 pts
Which of the following is NOT one of the three mentioned lifecycle stages in content mapping?
a) Awareness
b) Consideration
c) Evaluation
d) Decision
3.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
What is a content segmentation grid used for?
a) To track website traffic
b) To map out the customer journey
c) To categorize content based on personas and stages
d) To create sales funnels
4.
MULTIPLE CHOICE QUESTION
30 sec • 13 pts
Which tool is recommended for identifying and creating buyer personas?
a) Google Docs
b) Lucidchart
c) Buyer Persona Tool from HubSpot
d) HubSpot CRM
5.
MULTIPLE CHOICE QUESTION
30 sec • 4 pts
Why is it important to provide different conversion paths for different personas?
a) To confuse the audience
b) To save time in content creation
c) To ensure that all personas have the same experience
d) To cater to different preferences and needs
6.
MULTIPLE CHOICE QUESTION
30 sec • 14 pts
What is the purpose of a domain name in web hosting?
a) To design the website's layout
b) To store website files
c) To identify a website on the internet
d) To improve website security
7.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Which protocol is commonly used for transferring files to a web server for hosting?
a) HTTP
b) FTP
c) SMTP
d) TCP
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