Approche mercatique
Authored by Camille STMG
Business
12th Grade
Used 2+ times
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6 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Une étude de marché a pour but de surveiller le marché de manière permanente.
VRAI
FAUX
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
La veille marketing consiste à surveiller les concurrents.
VRAI
FAUX
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Le big data correspond à l’ensemble des données récoltées par les entreprises.
VRAI
FAUX
4.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
La démarche marketing a pour but d’identifier les besoins des clients.
VRAI
FAUX
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
L’approche réactive répond à un besoin existant.
VRAI
FAUX
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
L’approche créative associe le client à la création de l’offre.
VRAI
FAUX
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