Marketing Chapter 1 Quiz

Which of the following utilities involves making products?

• information utility

• form utility

• place utility

• possession utility

Jared asked his mom to buy him Coco Puffs after watching a TV commercial. To what group does he belong?

• a customer group

• a consumer market

• a target market

• a possession utility

Which economic utility increased when fast-food restaurants began accepting credit cards?

• possession utility

• form utility

• information utility

• place utility

When Angela checked out of her hotel, she completed a research form rating the hotel's service, food, and accommodations. This is an example of what marketing core function?

• product planning

• marketing information management

• information utility

• marketing mix

What does a miniature golf business provide to its customers?

• a promotion

• a good

• an exchange

• a service

Informing, persuading, or reminding potential customers about a good or service is called what?

• place

• price

• product

• promotion

To increase the ____________________ utility of their products, some retailers offer installment or layaway plans.

• place

• possession

• form

• time

To increase the ____________________ utility of their products, some retailers offer installment or layaway plans.

• place

• possession

• form

• time

At the end of summer each year, the local office-supply store stocks school supplies to increase the school supplies’ ____________________ utility so that the school has all of its supplies for when school starts.

• place

• possession

• form

• time

Transforming old glass bottles into beautiful new sculptures is an example of ____________________ utility.

• place

• possession

• form

• time