Market Segmentation

A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.

• Demographic
• Social-Cultural(Psychographics)
• Geographic
• Behavioral

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

• Geographic
• Demographic
• Psychographic
• Telepathic

A customers interest in playing basketball can help a marketer determine his/her ______.

• Psychographic criteria
• Geographic criteria
• Demographic criteria
• Behavioral criteria

___________ is a method used to identify customers with similar wants and needs.

• Selling
• Planning
• Market Segmentation
• Sales pitch

Which market segmentation method is selected when classifications of age, gender, income, or family size is utilized.

• Behaviorial
• Psychographic
• Demographic
• Geographic

Type of promotion that encourages a consumer to be a repeat buyer of a product, service or brand.

• trending concept

• a name brand or logo

• A reader board

• loyalty program

How many market segmentations are there?

• 4

• 8

• 2

• 10

The process of dividing a market of potential customers into groups based on different characteristics is called

• Market Segmentation

• Market Analysis

• Demographics

• Consumer identification

Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census?

• Age

• Household Income

• Race

• Political preference

Which of these answer includes ONLY examples of demographics?

• Marital status, religion, ethnicity

• Household income, gender, race

• Age, geographical location, gender

• Race, age, hobbies