Marketing Basics

The 4 P's of Marketing is also known as....

• Marketing Concept

• Marketing Mix

• Marketing Strategy

• Marketing Tools

A group of customers with shared attributes that you direct your marketing towards.

• Product Placement

• Market Segmentation

• Target Market

• Marketing Mix

Dividing your target market into groups such as demographic or geographic is known as...

• Market Mix

• Market Segmentation

• Market Development
• Market Categories

Refers to a good or service that a company offers to customers.

• Product

• Price

• Place

• Promotion

Refers to how a product will be delivered to customers and where they can find it.

• Product

• Promotion

• Place

• Price

Short-term incentives such as limited time offers and "buy one get one free" are examples of which type of promotional strategy?

• Advertsing

• Direct Marketing

• Public Relations

• Sales Promotion

True or False: Pricing is the least important element in the marketing mix.

• True

• False

Personality traits falls under which type of market segmentation.

• Demographic

• Geographic

• Psychographic

• Behavioral

Which of the following is NOT a characteristic of demographic.

• Age

• Gender

• Personality

• Occupation

Who is the target market for a nursing home?

• Senior Citizens

• Athletes

• First Responders

• Teenagers