C4_Marketing Plan

1. 1. It serves as a practical, concise, and tool for tourism practitioners on future action plans that are carefully studied

• Business Plan

• Marketing Plan

• Case Study

1. What does S in SMART stands for______?

• Specific

• Standard

• Set

1. It is expressed in monetary terms , and units of measurements

• Quantitative

• Quantity

• Qualitative

1. Includes tourism promotions, development of airline routes and infrastructure

• Competitive Analysis

• Marketing Trends

• Environmental Factors

1. A marketing plan is important in any organization EXCEPT;

• Assists the budgeting process to match resources with marketing objectives.

• impact of smartphones and social media on the dining choices of individuals

• Serves as a road map for all marketing activities of the firm

1. What does T in SWOT stands for______?

• Target

• Threat

• Test

1. This sections discuss the primary, secondary, and marginal accounts of the business.

• Target market

• Potential buyer

• Primary Market

1. It include the key intermediaries that will be helpful in achieving the marketing objectives.

• Distribution Strategy

• Product Strategy

• Pricing Strategy

1. A review of pricing objectives, pricing strategies, and possible discounting schemes.

• Distribution Strategy

• Product Strategy

• Pricing Strategy

1. Compares sales performances versus sales target.

• Competitive Analysis

• Current Situation of the Company

• Marketing Research Findings