Which of the following pricing strategies focuses on setting prices based on merchandise cost?
Retail Pricing

Quiz
•
English
•
10th Grade - University
•
Hard

Ehsan Abdollahzadeh
Used 3+ times
FREE Resource
15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
a) Everyday Low Prices (EDLP)
b) High/Low Pricing
c) Cost-Oriented Method
d) Demand-Oriented Method
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of using coupons in retail pricing?
a) To get rid of slow-moving merchandise
b) To induce customers to try new products
c) To increase profits through price discrimination
d) To provide large discounts to all customers
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary advantage of Everyday Low Prices (EDLP) strategy?
a) Reduced stockouts and improved inventory management
b) Increased excitement through frequent sales
c) Higher profits through price discrimination
d) Reduced advertising costs
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which pricing strategy involves offering two or more different products or services at one price?
a) Variable Pricing
b) Price Bundling
c) Markdowns
d) Odd Pricing
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does yield management involve in retail pricing?
a) Setting different prices in different stores
b) Adjusting prices based on demand to control sales
c) Calculating break-even points for new products
d) Implementing leader pricing on high-demand items
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which unethical pricing tactic involves offering a product at a bargain price without sufficient quantity available?
a) Bait and Switch
b) Price-Fixing
c) Price Lining
d) Odd Pricing
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which pricing strategy seeks to determine the price that customers are willing to pay to maximize profits?
a) Cost-Oriented Method
b) Demand-Oriented Method
c) High/Low Pricing
d) Leader Pricing
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