Pricing Strategies

It involves adjusting prices in real-time based on various factors, such as demand, supply, and customer behavior

• Cost-plus pricing

• Dynamic pricing

• Competitor-based pricing

• Value-based pricing

A type of pricing strategy that is basing a product or service’s price on how much the target consumers believe it’s worth.

• Value-based pricing

• Cost-plus pricing

• Dynamic pricing

• Competitor-based pricing

Jollibee and McDonalds are fast-food giants that are often engage in price wars. They are adjusting their menu prices to match or undercut each other's offerings. This is an example of which type of Pricing Strategy?

• Value-based pricing

• Cost-plus pricing

• Competitor-based pricing

• Dynamic Pricing

Grab: This ride-sharing app utilizes _______ pricing strategy, where as they are adjusting fares based on factors like demand, traffic, and time of day.

• Competitor-based pricing

• Cost-plus pricing

• Dynamic pricing

• Value-based pricing

In Target Profit Pricing, what is the formula for Unit Cost?

• Variable Cost + (Fixed Costs / # of Units)

• Unit Cost x Mark-Up %

• Unit Cost + PMV

• Target ROI x Investment

Cost-plus pricing is easy to calculate and ensures cost coverage.

• True

• False

Which of the following pricing strategies focuses on setting prices based on merchandise cost?

• a) Everyday Low Prices (EDLP)

• b) High/Low Pricing

• c) Cost-Oriented Method

• d) Demand-Oriented Method

Which pricing strategy involves offering two or more different products or services at one price?

• Variable Pricing

• Price Bundling

• Markdowns

• Odd Pricing

What does yield management involve in retail pricing?

• a) Setting different prices in different stores

• b) Adjusting prices based on demand to control sales

• c) Calculating break-even points for new products

• d) Implementing leader pricing on high-demand items

What is the practice of charging different prices in different stores or regions to address different competitive situations?

• Markdowns

• b) Variable Pricing

• c) Odd Pricing

• d) Zone Pricing