Day 1 AM

Quiz
•
Business
•
Professional Development
•
Medium
bmc bee3
Used 1+ times
FREE Resource
6 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Ukuran potensi pasar yang realistis dan dapat dijangkau perusahaan dengan mempertimbangkan batasan sumber daya dan strategi pemasaran perusahaan, disebut:
Total Market
Total Addressable Market
Total Available Market
Total Serviceable Market
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Ukuran pasar keseluruhan yang mencakup seluruh permintaan potensial untuk produk atau layanan tertentu, disebut:
Total Market
Total Addressable Market
Total Reachable Market
Total Serviceable Market
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Metode segmentasi berdasarkan faktor-faktor seperti usia, jenis kelamin, pendapatan, tingkat pendidikan, dan status perkawinan, disebut juga:
Geographic Segementation
Demographic Segmentation
Psychographic Segmentation
Behavior Segmentation
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Metode segmentasi berdasarkan frekuensi pembelian, loyalitas merek, keputusan pembelian, dan tingkat penggunaan produk, disebut juga:
Geographic Segementation
Demographic Segmentation
Psychographic Segmentation
Behavior Segmentation
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Segmen pasar yang terbatas dan spesifik, dimana produk atau layanan tertentu ditujukan untuk memenuhi kebutuhan, preferensi, atau permintaan dari kelompok konsumen yang sangat khusus dan terbatas, adalah definisi dari:
Niche Market
Global Market
Multi Market
Single Market
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Salah satu cara memilih target market adalah dengan menggunakan kriteria SFP. Apa kepanjangan SFP?
Strategic, Feasibility, Profitability
Sustainability, Functionality, Profitability
Sustainability, Feasibility, Profitability
Strategic, Functionality, Profitability
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