Market Research Review

1. "Do you prefer to go to a car detailing business or would you rather have the car detailing business bring their services to you?" This question is collecting what type of data?

• demographic data

• psychographic data

• used-based data

• geographic data

2. "How far are you willing to travel to purchase seafood: 1-5 miles, 5-10 miles, 10-15 miles, more than 15 miles?" This question is collecting what type of data?

• demographic data
• psychographic data
• used-based data
• geographic data

3. "How many times a year do you visit a hair salon?" This question is collecting what type of data?

• demographic data
• psychographic data
• used-based data
• geographic data

4. Questions that ask you about your: age, marital status, family size, ethnicity, or gender are examples of ____________ ____.

• demographic data
• psychographic data
• used-based data
• geographic data

5. When you are collecting information directly from a person, that data is coming from a ____ ____.

• primary source
• secondary source

6. A questionnaire or a survey is an example of ____ ____.

• primary source
• secondary source

7. When you are collecting information from a published source, that is called a ____ ____.

• primary source
• secondary source

8. Trade publications and newspaper articles are examples of a ____ ____.

• primary source
• secondary source

9. Collecting data from the Census Bureau is an example of a ____ ____.

• primary source
• secondary source

10. An in-depth interview with a group of target customers such as focus group is an example of a ____ ____.

• primary source
• secondary source