Week 3 - Secondary Data

Week 3 - Secondary Data

10 Qs

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Week 3 - Secondary Data

Week 3 - Secondary Data

Assessment

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Created by

Jorge Pérez

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is secondary data analysis?

Using information gathered by yourself
Using information gathered by someone else for a different purpose
Conducting a survey and using the results
A process of gathering information on the population used by governments

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Obtaining secondary data is always slower and more costly than gathering primary data.

True
False

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A researcher who is studying total household income finds data ‘head of household income’. Data fail to meet...

Do the data cover the subject of interest in adequate detail?
Do the data apply to the time period of interest?
Do the data apply to the population of interest?
Do the data appear in the correct units of measurement?

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Secondary data show where consumers purchase the product but provide no reasons. This shows inadequacy of Secondary D in

outdated information.
different units of measurement.
lack of information.
variation in definition of terms.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Someone is studying Chinese markets in Vietnam finds secondary data reported as ‘% born outside Aus'. Data fails to meet

Do the data cover the subject of interest in adequate detail?

Do the data apply to the time period of interest?

Do the data appear in the correct units of measurement?

Do the data apply to the population of interest?

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

Data sourced from trade journals is an internal source of secondary data.

True
False

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

An advantage of secondary data is that they were specifically designed to meet the researcher’s needs.

True
False

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