CRM

Process of manage information about customers to maximize loyalty is said to be

• 1. retailers management

• 1. supplier management

• 1. retailers management

• customer relationship management

Customer Relationship Management is about

• 1. acquiring the right customer

• 1. motivating employees

• 1. instituting the best processes

• 1. all of the above

Customer Profitability focuses on increasing revenue through ____________.

• Lifetime value

• Efficient interactions

• Up selling, Down selling and Cross selling

A customer always consumes the product.

• True

• False

I recommend the icecream brand Häagen-Dazs to you. Who am I?

• Initiator

• Influencer

• Decision maker

Performance Evaluation boosts sustainability and satisfaction when periodic assessments are done.

• True

• False

It is an advantage of CRM where a single source of truth makes it much easier for sales managers to make accurate forecasts, thanks to their visibility of sales in the pipeline.

• Accurate sales forecasting

• Reliable reporting

• Increased customer satisfaction and retention

• Improved sales metrics

Savvy maximiser customer looks out of __________________.

• concession in price.

• stock of raw material

• management of money

• function of marketing

A customer segment consists of customers with similar demographic, geographic and psychographic traits.

• True

• False

What should be update in AWB information when doing CRM record?

• Chargeable KG

• Sender detail

• Receiver detail

• Item Value