CIS 105 - 1.8

Funding projects via online efforts such as Kickstarter are referred to by the term______.

The phrase ______ is often used to describe the trend of putting “smarts” (meaning computing and telecommunications technology) into everyday products such as lamps, watches, thermostats, and door locks; as well as embedding tech into industrial goods.

The technology known as ______ is helping to fuel the current age of fast-growth technology entrepreneurship. This technology means that a start-up can rent the computing resources one previously had to buy at great expense.

Which of the following statements are true? Select all that apply.

• Facebook does not create media content.

• The world’s most valuable retailer, China’s Alibaba, also carries the world’s largest product inventory.

• Uber, the world’s largest taxi service, owns no vehicles for hire.

• Airbnb, the world’s largest accommodation provider, owns several major hotel corporations.

The avoidance of apparently risky financial situations by pretending they do not exist is best know as which cognitive bias?

• The Compromise Effect

• Barnum Effect

• The Ostrich Effect

• The Halo Effect

Experts working in the area of _____ work to make sure systems are easy to use, while people working in the area of _____ work to leverage technology to make firms more efficient.

• process design; strategy

• process design; user-interface design

• strategy; user-interface design

• user-interface design; process design

• strategy; process design

____________ (SEM), search engine optimization (SEO), customer relationship management (CRM), personalization systems, and a sensitivity to managing the delicate balance between gathering and leveraging data and respecting consumer privacy are all central components of the new marketing toolkit.

Search Engine Marketing (SEM), __________ (SEO), customer relationship management (CRM), personalization systems, and a sensitivity to managing the delicate balance between gathering and leveraging data and respecting consumer privacy are all central components of the new marketing toolkit.

Search Engine Marketing (SEM), search engine optimization (SEO), ____________ (CRM), personalization systems, and a sensitivity to managing the delicate balance between gathering and leveraging data and respecting consumer privacy are all central components of the new marketing toolkit.

The ______ is the tendency to ignore a dangerous or risky situation. This bias takes its name from the widely held, though completely incorrect, belief that this animal will bury its head in the sand when faced with danger. People will demonstrate this kind of behaviour by blotting out a problem from the mind instead of tackling the situation which threatens them.