Marketing Practice Questions - 1

Which brand is associated with the quality of "reliability"?

• a) Gillette
• b) Xerox
• c) Toyota
• d) Apple

How can a bank build a connection with its clients in the current competitive environment?

• a) By churning out new products regularly.
• b) By establishing a monopoly in the market.
• c) By differentiating itself through its brand.
• d) By reducing the number of options for buyers.

What makes a brand powerful, according to the given text?

• a) Having a wide range of products.
• b) Being synonymous with various solutions.
• c) Being associated with multiple industries.
• d) Having a large customer base.

What is the situation referred to as when buyers have many options due to increased competition from globalization and technology?

• a) A seller's market
• b) A monopoly market
• c) A buyer's market
• d) A niche market

What are some unique characteristics associated with the brand "Apple," according to the text?

• a) Innovation and ease of use.
• b) Endurance and reliability.
• c) Refreshments and beverages.
• d) Shaving and personal care products.

According to the given text, when does a brand become powerful?

• a) When it gives prospects and customers the perception that it can answer a problem, an anxiety, issue, or deliver a dream.
• b) When it focuses on delivering refreshing experiences to its customers.
• c) When it creates anxieties and dreams in the minds of its prospects.
• d) When it effectively communicates information about its products to customers.

What are the specialized companies within the financial industry referred to as?

• a) Challengers with broad roles.
• b) Institutions with diverse services.
• c) Companies with multiple geographic coverage.
• d) Challengers with specific roles.

What is driving the changes in the financial services industry, as mentioned in the text?

• a) Reduction in geographic coverage and lines of business.
• b) New challenges and compliance requirements.
• c) Establishment of focused brands for mobile phones.
• d) Increase in the size of financial institutions.

How are institutions reacting to the changes in the financial services industry?

• a) By increasing their size and global reach.
• b) By reducing the use of mobile phone technology.
• c) By establishing more specialized companies.
• d) By downsizing and streamlining their operations.

According to the text, how are specialized companies making financial services more accessible for customers?

• a) By establishing brick-and-mortar branches.
• b) By offering high-end and exclusive services.
• c) By reducing compliance and capital requirements.
• d) By providing easier and cheaper services.