Pre-Midterm In Marketing

1. Has become a buzzword in the world of business when the competition to gain market share began among businesses.

• Product Orientation

• Tourism

• Sale Orientation

• Marketing

2. Define as one of the leading industries of the future and marketing plays an integral role in its continuing growth.

• Transportation

• Tourism

• Airline

• Food and Beverages

3. A characteristic of tourism industry which refers to behavioral patterns of the travel market.

• Seasonal

• Perishable

• Intangible

• Inseparable

4. This is one of the characteristics of tourism industry which cannot be separated from the consumer.

• Seasonal

• Perishable

• Intangible

• Inseparable

5. Tourism products cannot be touched, smelled, tasted, felt, nor heard prior to purchase, what characteristics of tourism product is this?

• Seasonal

• Perishable

• Intangible

• Inseparable

6. Refers to not being forward inventory to the next day.

• Seasonal

• Perishable

• Intangible

• Inseparable

7. Involves bringing the products and services to the customers in a best way possible.

• Product/Service Management

• Distribution

•  Selling

•  Promotion

8. Prepares the various promotional strategies that will enable the products to be introduced and sold to the customers.

• Product/Service Management

• Distribution

•  Selling

•  Promotion

9. Is the ultimate measure of marketing success.

• Product/Service Management

• Distribution

•  Selling

•  Promotion

10. Involves designing, developing, maintaining, improving and acquiring products and services to meet the needs of the customers.

• Product/Service Management

• Distribution

•  Selling

•  Promotion