Marketing Quiz

The term "Marketing" refers to?

• 1. Promotion of the product

• 1. Focusing on sales and profit

• 1. Strategizing and implementing the organization process

• 1. Set of activities to deliver customer value and satisfaction

According to Philip Kotler marketing is____?

• 1. A science

• 1. An art

• 1. Both science and art

• 1. None of the above

In the service industry how many Ps comprise the marketing mix?

• 4Ps

• 5Ps

• 7Ps

• 10Ps

Which traits are desired of marketers today?

• 1. Only creativity

• 1. Only critical thinking

• 1. Both creativity and critical thinking

• 1. Neither creativity nor critical thinking

Select the strategic marketing planning tool?

• 1. A BCG matrix

• 1. Market analysis

• 1. Consumer analysis and scanning model

• 1. Market vulnerability/business opportunity analysis