What does SEM stand for?
Product Knowledge

Quiz
•
Computers
•
Professional Development
•
Easy

Kate Waggoner
Used 5+ times
FREE Resource
36 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Search Engine Marketing
Search Engine Management
Search Engagement Management
Search Engagement Marketing
Answer explanation
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Allows us to manage a client’s online presence across Google, including search & maps
Google Analytics
Google My Business
Google Search Console
Google Ads
Answer explanation
ALLOWS US TO MANAGE A CLIENT'S ONLINE PRESENCE ACROSS GOOGLE, INCLUDING SEARCH & MAPS PLATFORM – GBP | IMPLEMENTED BY PRODUCT SPECIALIST
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is it called when a display ad targets people across the internet more than one time?
SEM
Precision Targeting
Retargeting
Brand Awareness
Answer explanation
Users visit your website. Unfortunately, over 90% of site visitors will leave without taking action. With retargeting, we can show them your ad as they browse the internet and remind them of your brand and to come back when they are ready to buy.
REMEMBER Retargeting is used with Display Ads but not all Display Ads use retargeting
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How much is LSA?
1999
999
None of these
799
Answer explanation
LSA is priced based on leads per month. The client will only pay for leads that relate to their business and are quality leads. To determine how much a client should spend, use the LSA Budget Calculator
5.
MULTIPLE SELECT QUESTION
45 sec • 2 pts
What social platforms do we use for Social Packages? (Choose 2)
TikTok
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are paid search listings on Google?
Social Ads
SEO
SEM
Website
Answer explanation
SEM CAN ALSO BE CALLED
Lead Gen Ads
Search Ads
Paid Search
Ad Words
Google Ads (also encompasses Google’s Display ads)
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does LSA stand for?
Local Service Authority
Lead SEM Ads
Local Service Ads
Long-standing Ads
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