Product Knowledge

Product Knowledge

Professional Development

36 Qs

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Assessment

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Computers

Professional Development

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Kate Waggoner

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36 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does SEM stand for?

Search Engine Marketing

Search Engine Management

Search Engagement Management

Search Engagement Marketing

Answer explanation

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Allows us to manage a client’s online presence across Google, including search & maps

Google Analytics

Google My Business

Google Search Console

Google Ads

Answer explanation

ALLOWS US TO MANAGE A CLIENT'S ONLINE PRESENCE ACROSS GOOGLE, INCLUDING SEARCH & MAPS PLATFORM – GBP | IMPLEMENTED BY PRODUCT SPECIALIST

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is it called when a display ad targets people across the internet more than one time?

SEM

Precision Targeting

Retargeting

Brand Awareness

Answer explanation

Users visit your website. Unfortunately, over 90% of site visitors will leave without taking action. With retargeting, we can show them your ad as they browse the internet and remind them of your brand and to come back when they are ready to buy.  

REMEMBER Retargeting is used with Display Ads but not all Display Ads use retargeting

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much is LSA?

1999

999

None of these

799

Answer explanation

LSA is priced based on leads per month. The client will only pay for leads that relate to their business and are quality leads. To determine how much a client should spend, use the LSA Budget Calculator

5.

MULTIPLE SELECT QUESTION

45 sec • 2 pts

What social platforms do we use for Social Packages? (Choose 2)

Facebook

TikTok

Instagram

Twitter

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are paid search listings on Google?

Social Ads

SEO

SEM

Website

Answer explanation

SEM CAN ALSO BE CALLED 

Lead Gen Ads

Search Ads

Paid Search

Ad Words

Google Ads (also encompasses Google’s Display ads)

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does LSA stand for?

Local Service Authority

Lead SEM Ads

Local Service Ads

Long-standing Ads

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Microsoft

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Apple

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