Product Knowledge

What does SEM stand for?

• Search Engine Marketing

• Search Engine Management

• Search Engagement Management

• Search Engagement Marketing

Answer explanation

Allows us to manage a client’s online presence across Google, including search & maps

• Google Analytics

• Google My Business

• Google Search Console

• Google Ads

Answer explanation

ALLOWS US TO MANAGE A CLIENT'S ONLINE PRESENCE ACROSS GOOGLE, INCLUDING SEARCH & MAPS PLATFORM – GBP | IMPLEMENTED BY PRODUCT SPECIALIST

What is it called when a display ad targets people across the internet more than one time?

• SEM

• Precision Targeting

• Retargeting

• Brand Awareness

Answer explanation

Users visit your website. Unfortunately, over 90% of site visitors will leave without taking action. With retargeting, we can show them your ad as they browse the internet and remind them of your brand and to come back when they are ready to buy.  

REMEMBER Retargeting is used with Display Ads but not all Display Ads use retargeting

How much is LSA?

• 1999

• 999

• None of these

• 799

Answer explanation

LSA is priced based on leads per month. The client will only pay for leads that relate to their business and are quality leads. To determine how much a client should spend, use the LSA Budget Calculator

What social platforms do we use for Social Packages? (Choose 2)

• Facebook

• TikTok

• Instagram

• Twitter

What are paid search listings on Google?

• Social Ads

• SEO

• SEM

• Website

Answer explanation

SEM CAN ALSO BE CALLED 

Lead Gen Ads

Search Ads

Paid Search

Ad Words

Google Ads (also encompasses Google’s Display ads)

What does LSA stand for?

• Local Service Authority

• Lead SEM Ads

• Local Service Ads

• Long-standing Ads

How much is Social Media ads?

• 1999

• 999

• 599

• 799

What is another term for Precision Targeting

• Google Ads

• Lead Gen

• Social Ads

• Display Ads

What is the goal of social media ads? (There can be multiple answers)

• Leads

• Brand Awareness

• Increased Traffic

• Phone Calls