Important SEO Metrics

Conversion Rate measures how many site visitors convert or take action. Conversion Rate can be a measurement of sales conversion - how many end up buying (sales) or lead conversion - how many click a button or submit an enquiry form. How can we improve conversion rates?

• By having more popups on our website.

• By using call to actions (CTAs) which encourages user to take specific action

• Making sure the website is workable.

• Having a good internet speed connection.

Bounce rate is a KPI that measures how many website visitors leave after just visiting one page. An engaging site has a low bounce rate, which means you can guide visitors to conversion as they navigate through the site. How can we improve bounce rate of our website?

• Improve page load speed, compress images, improve content and embed Youtube Videos when applicable.

• Include 20 images in the web page.

• Include 20 videos.

• Improve page load speed, compress images, improve content and repeat the keyword 20 times

Page Speed is a measurement of how fast the content on each page loads. What is the top culprit of Page Load speed factors that will cause a slow page loading?

• Large Images, Large Script Files (defines some functions of the website) and Stylesheet (defines how website looks) files

• This means that this page has too many words.

• The use of colors will cause the page to load at different speed.

• Different browsers will cause the page to load at different speed.

Exit pages are the last pages your visitors view before leaving your website. Your top exit pages make people lose interest and where most visitors drop off (or exit your site). Why does a page has a high exit rate?

• The page is not beautiful enough.

• The page need to include videos.

• The page did not include a contact information.

• The page could be slow loading, contain crawl errors or even the content might need rework.

Organic Traffic: Search engine traffic that comes from non paid search results rather than ads is termed as organic traffic. Since more that 75% of users remain on first page of the search results, organic traffic directly impacts your ranking. The organic traffic metric refers to

• the traffic you recieve as a result of effective organic Social Media Marketing.

• the traffic you recieve as a result of effective Google Ads.

• the traffic you recieve as a result of effective Facebook Ads.

• the traffic you recieve as a result of effective search engine optimisation and this allows you to track how many people visit your site through SEO traffic source.

Rank of keywords: Why is it important for us to keep track of the rank of our keywords?

• Because this is an important keyword research strategy

• Because this will affect our website load speed and mobile optimisation

• because we will know which keywords are ranking and performing well

• because this will affect our quality of content that we write for the website visitors

Backlinks and Referring Domains: While on page factors matter, backlinks are still an important factor in SEO performance. Why do we need to keep track of backlinks and referring domains?

• because the more backlinks you have it will affect your website load speed

• because having more backlinks does not immediately lead to better ranking especially if the links are from low quality domains or from websites that are not related to your business

• because our aim is to get as many backlinks as possible in the shortest timeframe

• because more backlinks will affect your website mobile optimisation

Clickthrough rate (CTR): The CTR of a given page indicates the number of people who clicked through from the search engine results page listing to your website. What is the reason of low CTR?

• Website visitors use the wrong browser to access your website

• Low clickthrough rate may indicate that meta description and page title are not engaging enough or even that your page content did not fulfil user's seach intention

• Because we did not do enough of social media marketing

• Because we need to do more Youtube Marketing

How do you know that your website visitor finds your website content or web page relevant?

• Dwell time: How long they stay on site and also Pages per session: How many pages they view in one seating

• Traffic (Organic)

• Average Page Load Time and Pages per session

• Clickthrough rate

Technical SEO & User Experience are important. Which following signals will affect your ranking?

• Whether my domain is a .com or not.

• Whether I use PC or Mac.

• Website Load Speed, clickthrough rate, bounce rate, dwell time

• Website Load Speed, clickthrough rate, bounce rate, dwell time