CRM Unit 1

Computing and category management in CRM is related to _______.

• Franchise

• Brand

• Logistics

• Data issues

______ attributes are not even known to customers.

• Satisfaction

• Delight

• Disdain

• Dissatisfaction

The electronic gadget kept by retail stores at the point of billing is known as ______.

• EPOS

• Kiosk

• Retail code reader

• Paytm code

______ is an agreement between service provider and service receiver.

• SLA

• SFA

• POS

• EPOS

Communication and customer relationship in CRM is related to ______ 'P' of marketing

• Product

• Price

• Promotion

• Place

______ Marketing focuses on single point of sale.

• Relationship

• Interruption

• Permission

• Transactional

______ are the power supply of CRM.

• Information

• Process

• Technology

• People

______ refers to the cumulative image of a product held by the consumer.

• Customer franchise

• Customer image

• Brand awareness

• Brand recognition

Name / address / contact etc collected from customers to complete a business transaction is called ______ data.

• List

• Overlay

• Identification

• Marketing

Which of the following organisation has the best CRM and a huge market share?

• Amazon

• Flipkart

• Google pay

• Paytm