mkt 251 DR peter

.It is one of the extend P’s in marketing aimed at touching the business of their and contribute for its growth.

• Place

• People

• Promotion

• Price

One way for the marketer to have a good conversation and relations to its customers is _______.

• Advertising

• Survey

• Relationship

• All of the above

USP stands for_______.

• Unique Selling Point

• Using Selling Point

• Unique Stocking Point

• Unique Selling Problem

Which of the following concepts relates to a person’s pattern of living as expressed in his or her activities, interests, and opinions?

• Occupation

• Age and life stage

• Economic situation

• Lifestyle

Which of the following integrated marketing communication is focused on giving sample coupons to persuade consumers to buy the products?

• Advertising

• Public relations

• Sales promotion

• Personal selling

Which one of the following products is not a need?

• Water

• Car

• Food

• All of the above

Promotion includes___.

• Personal selling

• Advertising

• Sale Promotion

• All of the above

The segment must be _______to know who are the customers that belong to the segment and who do not. This market segmentation characteristic is_______

• Accessible

• Substantial

• Identifiable

• Relevant

Dividing the potential consumers according to their region or country.

• Demographic segmentation

• Geographic segmentation

• Behavioral segmentation

• All of the above

Which of the following is not considered a P’s in a perfect marketing mix employed by many companies?

• Promotion

• Price

• Premium

• Place