STP Concept

Which Indian mobile phone company uses demographic segmentation by targeting different age groups with its product lines, such as Redmi for budget-conscious consumers and Mi for tech enthusiasts?

• Samsung

• Apple

• Micromax

• Xiaomi

Amul, the Indian dairy cooperative, uses which targeting strategy by offering a wide range of dairy products to cater to different segments of the market?

• Undifferentiated targeting

• Differentiated targeting

• Concentrated targeting

• Customized targeting

Which Indian airline, known for its low-cost flights, targets price-sensitive travelers and offers affordable air travel options?

• Air India

• Vistara

• IndiGo

How does Flipkart, one of India's leading e-commerce companies, differentiate itself from competitors like Amazon by offering various payment options, including cash on delivery?

• Product differentiation

• Service differentiation

• Price differentiation

• Channel differentiation

Airtel, one of India's leading telecommunications companies, positions itself as a network provider with the widest coverage and fastest internet speeds. This is an example of:

• Product positioning

• Price positioning

• Service positioning

• Differentiation positioning

Maggi, a popular instant noodle brand in India, targets busy working individuals and students who seek quick and convenient meal options. This is an example of:

• Psychographic segmentation

• Geographic segmentation

• Behavioral segmentation

• Demographic segmentation

Café Coffee Day, a chain of coffee shops in India, positions itself as a place for young people to hang out and enjoy coffee in a trendy and relaxed environment. This is an example of:

• Price positioning

• Product positioning

• Lifestyle positioning

• Quality positioning

Dabur, an Indian consumer goods company, targets health-conscious consumers with its range of Ayurvedic products. This is an example of:

• Concentrated targeting

• Differentiated targeting

• Customized targeting

• Undifferentiated targeting

Paytm, a digital payment platform in India, targets both urban and rural consumers by providing convenient and secure mobile payment options. This is an example of:

• Psychographic segmentation

• Geographic segmentation

• Behavioral segmentation

• Demographic segmentation

Segmentation is the process of:

• Dividing a market into distinct groups with similar needs and characteristics.

• Identifying a specific target audience for a product or service

• Developing a unique selling proposition for a brand.

• Positioning a product in the market.