BCG &PESTLE

BCG &PESTLE

Professional Development

10 Qs

quiz-placeholder

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BCG &PESTLE

BCG &PESTLE

Assessment

Quiz

Business

Professional Development

Easy

Created by

G. Pravin Kumar

Used 7+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the BCG matrix analyze?

Market attractiveness and competitive position

Market segmentation and targeting

Customer loyalty and satisfaction

Pricing and promotional strategies

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which quadrant of the BCG matrix represents high market growth and high market share?

Stars

Cash cows

Question marks

Dogs

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How are cash cows characterized in the BCG matrix?

High market share and low market growth

Low market share and high market growth

High market share and high market growth

Low market share and low market growth

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary strategy for stars in the BCG matrix?

Build market share and invest for growth

Maintain market share and generate cash flow

Harvest profits and invest in other businesses

Divest and exit the market

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which quadrant of the BCG matrix represents low market growth and low market share?

Stars

Cash cows

Question marks

Dogs

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the PESTLE framework assess?

Internal strengths and weaknesses of a company

Market segmentation and targeting strategies

Political, economic, social, technological, legal, and environmental factors

Competitive positioning and market share

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the PESTLE framework help organizations?

It identifies internal strengths and weaknesses

It assesses customer needs and preferences

It evaluates macro-environmental factors that impact the business

It analyzes the competitive landscape and market dynamics

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