Combining Research Method

In a parallel combination, qualitative and quantitative methods are used simultaneously and independently to address different research objectives within the same study.

• True

• False

Sequential combination involves using qualitative and quantitative methods sequentially, with one method informing or building upon the other.

• True

• False

Midstream combination involves integrating qualitative research methods during the course of a quantitative study and vice versa to gain deeper insights and enhance the analysis.

• True

• False

Which of the following is an example of a parallel combination of qualitative and quantitative research methods?

• Conducting a survey first and then conducting interviews with a subset of respondents.

• Conducting interviews first and then designing a survey based on the interview findings.

• Conducting a survey and interviews simultaneously but analyzing the data separately.

• Conducting a survey and interviews simultaneously and integrating the data during the analysis.

Which of the following is an example of a quantitative research method that can complement qualitative research in market potential analysis?

• Focus group discussions.

• In-depth interviews

• Ethnographic observation

• Online surveys