The UK Marketing Industry

The UK Marketing Industry

12th Grade

8 Qs

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The UK Marketing Industry

The UK Marketing Industry

Assessment

Quiz

Business

12th Grade

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Created by

Esther Gardiner

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8 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which Marketing Organisation DOES NOT create advertisements for magazines and newspapers?

In-house

Digital Marketing

PR agencies

Advertising Agencies

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This sector is owned by the government

Public

Private

Voluntary

3.

FILL IN THE BLANK QUESTION

1 min • 1 pt

The scope of marketing firm Accenture is

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Businesses that sell to other business rather than customers use this type of marketing.

Business to Consumer (B2C)

Social Enterprise

Business to Business (B2B)

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which professional body offers training and qualifications for marketing professionals?

Direct Marketing Association (DMA)

Chartered Institute of Marketing (CIM)

Advertising Association (AA)

Institute of Promotional Marketing (IPM)

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which area of the marketing industry sends information to the media about the launch of a new product?

Advertising

Event Management

Market Research

Public Relations

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which marketing function writes and posts social media posts for a business?

Digital Marketing

Branding

Customer Support

Professional Bodies

8.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which marketing function helps to keep the brands good reputation when a customer rings up with a complaint about a product?

Branding

Customer Support

Digital Marketing

Public Relations