SEO fundamentals

Why are search engines a great place for a business to be found?

• People pay to use search engines, so there is a wealthy customer base there

• People who search are actively looking for information, products & services

• Search engines are a big trend these days

• Search engines guarantee new customers

Answer explanation

Pretty much everyone uses search engines to find a product, service or for general information. I

t makes sense for a business to present itself in a place where its audience is.

What technology do search engines use to 'crawl' websites?

• Androids

• Interns

• Automations

• Bots

Answer explanation

Search engines crawl websites using bots with the purpose of indexing sites to create entries for search engine results.

Which of the following can help a search engine understand what your page is about?

• The date it was published

• The number of images used

• The total number of words

• The title tag

Answer explanation

Title tags can help search engines identify the topic and theme of a web page in order to decide where it appears in the search engine's results page.

Making sure the page title accurately describes the content on the website can increase the chances of ranking when a user searches for the relevant terms.

Fill in the blank: Spending money on search advertising influences how your website appears in __________

• Organic search results

• The search results page

• Business directories

• Display advertising networks

Answer explanation

Search advertising allows you to promote your adverts at the top of the search results page depending on the search terms entered by the user.

Which of these is an important factor in the paid search auction system?

• How famous your brand name is

• How cool your logo is

• How long your business has been around

• How relevant your ads are

Answer explanation

If your adverts aren't relevant to either your business or audience, this will affect your Quality Score, which in turn could result in a lower position on the search results page regardless of how high you bid

Pay per click is the same as........

What should be the top goal of any website according to Google?

• Pleasing the Google gods

• Providing a good user experience

• Loading as fast as possible on any device

• All of the above

Not using HTTPS will hurt your ranking?

• No

• Yes

• I don't think so

• It's a two way end

Answer explanation

Google has confirmed that https is a ranking signal, meaning that it prefers secure sites over non-secure ones.

Although the impact of https on SEO is not very significant, it can still make a difference in a competitive niche or a close race.

You wish to understand how Google crawls and indexes your website and receive regular reports about any issues or problems. What tool will help? Choose one from the following:

• Google analytics

• Google webmaster tools

• Google keyword planner

• Google alerts