MARKETING (SS1)

One of the influencing factors in an organization buying behaviour is

• taste

• preferences

• company’s policy

• company’s value

The point where customers cut out possible options in the consumer buying process is

• problem identification

• purchase decision

• evaluation of alternatives

• pre purchase behavior

The study of how individuals and organizations select and buy products to satisfy their needs is

• consumerism

• consumer behavior

• consumption management

• group behavior

Which of the following stages is not in the buyer’s decision making process?

• need recognition

• brand identification

• information search

• purchase decision

The stage in the consumer buying decision process where the consumer assesses different products on the basis of what he has learnt is

• alternative evaluation stage

• alternative search stage

• need recognition stage

• process decision stage

Two or more people who interact to accomplish individual or mutual goals is called

• Organization

• Partnership

• Group

• Merger

One if the following is the most important consumer buying organization society.

• Family

• Groups

• Culture

• Religious organizations

Aisha and Ada are friends. Anytime they go shopping, Aisha prefers to buy wrappers and veils. Which of these factors is affecting Aisha's buying behavior?

• Economic factor

• Technological factor

• Occupation

• Cultural factor

_______ are activities a person is expected to perform according to the persons around them

• Roles

• Status

• Position

• All of the above

Searching for product information can take the following routes except

• Advertisment

• Research

• Personal observation of product

• Personal assumptions