BE2 - Session 7 - Advertising

"Advertising doesn't have to be an expensive business for new companies. Social media offers the possibility to get free publicity by using tools such as Twitter, Facebook and Youtube. Both small start-ups and big firms use social media to increase awareness of their company or brand and attract new business."

Question 1: What does the phrase in bold mean?

• Find new customers or get new orders

• Advertise your company without paying

• Find the customer you want to sell to

• Sell products for lower prices

"Advertising doesn't have to be an expensive business for new companies. Social media offers the possibility to get free publicity by using tools such as Twitter, Facebook and Youtube. Both small start-ups and big firms use social media to increase awareness of their company or brand and attract new business."

Question 2: What does the phrase in bold mean?

• Increase your revenue by selling more products

• Advertise your most recent product

• Make your company or products better known

• Find new customers or get new orders

"Advertising doesn't have to be an expensive business for new companies. Social media offers the possibility to get free publicity by using tools such as Twitter, Facebook and Youtube. Both small start-ups and big firms use social media to increase awareness of their company or brand and attract new business."

Question 3: What does the phrase in bold mean?

• Do a series of advertisements using different media

• Find the customer you want to sell to

• Advertise your most recent product

• Find new customers of get new orders

"However, it is vital that you select the right media for the customers you want. There is no point using a tool like Facebook to reach a target audience of professionals aged 40+ , when statistics show that around 80% of UK Facebook users are under 40."

Question 4: What does the phrase in bold mean?

• Do a series of advertisements using different media

• Find the customer you want to sell to

• Advertise your most recent product

• The process of telling other people about a product or service

"Always add value for your customer by thinking of how they will gain from your activity. For example, a Facebook page can promote your latest range and offer discounts to the first 3000 customers. This will help to boost sales. It will also get people talking to friends and other users. Word of mouth can be the best form of publicity."

Question 5: What does the phrase in bold mean?

• Do a series of advertisements using different media

• Increase your revenue by selling more products

• Advertise your most recent product

• The process of telling other people about a product or service

"Always add value for your customer by thinking of how they will gain from your activity. For example, a Facebook page can promote your latest range and offer discounts to the first 3000 customers. This will help to boost sales. It will also get people talking to friends and other users. Word of mouth can be the best form of publicity."

Question 6: What does the phrase in bold mean?

• Do a series of advertisements using different media

• Increase your revenue by selling more products

• Sell products for lower prices

• The process of telling other people about a product or service

"Always add value for your customer by thinking of how they will gain from your activity. For example, a Facebook page can promote your latest range and offer discounts to the first 3000 customers. This will help to boost sales. It will also get people talking to friends and other users. Word of mouth can be the best form of publicity."

Question 7: What does the phrase in bold mean?

• Do a series of advertisements using different media

• Increase your revenue by selling more products

• Find new customers or get new orders

• The process of telling other people about a product or service

"Always add value for your customer by thinking of how they will gain from your activity. For example, a Facebook page can promote your latest range and offer discounts to the first 3000 customers. This will help to boost sales. It will also get people talking to friends and other users. Word of mouth can be the best form of publicity."

Question 8: What does the phrase in bold mean?

• Do a series of advertisements using different media

• Make your company or products better known

• Find new customers or get new orders

• The process of telling other people about a product or service

"Finally, don't forget the power of a funny video when you conduct an advertising campaign on social media. US company Orabrush realized this when they offered a free product in exchange for Youtube views and 'likes' on Facebook. The result was more than 46 million video viewings and 2.3 million products sold. That's not bad for a company which sells tongue brushes for people with bad breath."

Question 9: What does the phrase in bold mean?

• Do a series of advertisements using different media

• Make your company or products better known

• Find new customers or get new orders

• The process of telling other people about a product or service