Strategic Communication Quiz

What is the primary goal of strategic communication?

• To entertain the audience

• To create brand awareness

• To convey a clear and consistent message to achieve specific objectives

• To generate profit

Which element of strategic communication focuses on understanding the target audience?

• Media planning

• Audience analysis

• Advertising

• Creative design

What is the purpose of a communication plan in strategic communication?

• To outline objectives, target audience, key messages, and communication channels

• To schedule meetings and appointments

• To analyze competitor strategies

• To calculate ROI (Return on Investment)

Which element of strategic communication involves managing and influencing public perception?

• Content creation

• Internal communication

• Crisis communication

• Reputation management

What is the purpose of stakeholder engagement in strategic communication?

• To monitor competitor activities

• To build relationships and gain support from key individuals or groups

• To develop creative design concepts

• To analyze market trends and consumer behaviour

Which element of strategic communication involves managing and monitoring online platforms and social media channels?

• Crisis communication

• Digital marketing

• Digital marketing

• Internal communication

What does the acronym "SWOT" stand for in strategic communication?

• Strategies, Weaknesses, Opportunities, Threats

• Strengths, Weaknesses, Opportunities, Targets

• Strengths, Weaknesses, Opportunities, Threats

• Strategies, Workflows, Objectives, Tactics

Which element of strategic communication focuses on managing communication within an organisation?

• Public relations

• Media planning

• Crisis communication

• Internal communication

Which element of strategic communication involves crafting and disseminating press releases, media pitches, and managing media relations?

• Public speaking

• Public relations

• Media planning

• Crisis communication

• Aliens

What is the purpose of market research in strategic communication?

• To develop advertising campaigns

• To understand target audience preferences and behaviours

• To analyze competitor strategies

• To manage internal communication