Unit 8. Managing new product development

Time to market and cost to market are among the main and most critical priorities of new product development for "oyster" projects.

• False

• True

Ben&Jerry’s asked its customers to invent new ice cream flavours – the winner of the best flavors were given a trip to the Dominican Republic to see a sustainable fair trade cocoa firm. This is an example of crowdfounding.

• False

• True

The most common parallel activities in new product develpment are product design and commercial production.

• False

• True

Collaborating with customers in the stages of opportunity identification, concept development and product design in new product development allows to achieve a better fit through co-creation or beta testing with lead users.

• False

• True

Lead users are those who have totally different market needs than the general population of customers as they have more expertise with the product than the majority.

• False

• True

During a team sports game, a player on the basketball team avoids actively participating in defensive plays or making an effort to score points. Instead, he relies on his teammates to carry the load and make up for his lack of contribution. This player's behavior showcases social loafing within the team dynamic.

• False

• True

As the size of a team increases, the shared sense of identity between the team members will be higher as well.

• False

• True

Functional teams present the highest alignment with existing organisational practices and the lowest level of commitment with the NPD team.

• False

• True

Heavyweight teams are removed from their functional departments and dedicated full-time and permanently to NPD projects.

• False

• True

A NPD project manager will have more power in heavyweight teams compared to autonomous teams since the latter work independently without a strong need for authority.

• False

• True